Liverpool sponsors Standard Chartered are now involving themselves in the running of the club.
http://news.bbc.co.uk/sport1/hi/football/teams/l/liverpool/9442542.stm
In one statement, the Standard Cchartered Sponsorship Chief has stated where Liverpool should be buying their players and who should be the Manager on a full time basis. Not only do you get your name on the shirt now for £80m, you get your own real life subbuteo set.