by jamiemcivor » Sun Jun 13, 2010 1:45 pm
A few observations... Obviously I might be seen as biased when I used to work for the Courier but I hope they might stimulate debate. People have moaned about the price, pagination and quality of the Courier for as long as I remember - I used to get it in the neck from certain people when I worked there.
Whatever people may think of the Courier in practice (and how many critics ever go in to the office with ideas, suggestions or constructive criticism?) Campbeltown and Kintyre is lucky to still have a commercially viable local paper. A lot of places with a population of 10,000 cannot support a weekly paper. Large towns and cities often have free papers - but is it in the public interest to have local newspapers where the advertisers are in sole command?
75p for 24 or 28 pages (more than there were in my day... many in colour) may seem a lot compared to the price of most of the UK and Scottish national papers. But a newspaper is a business. It has to be economically viable. It has to generate enough from sales and advertising to cover its costs (two reporters, advertising staff, transport, equipment, electricity, premises and, of course, paper and printing) and make a profit.
As consumers, we all have to decide if 75p is a price worth paying or not. Clearly many people do or sales would nosedive. Nothing worthwhile ever comes for free except as a promotion. If you don't think a product is value for money then don't moan - don't buy it.
If you think the cover price should be lower then think of the ways this could be achieved. None of them sound desirable.
*Less content and fewer pages.
*Some form of direct public subsidy for the local press - rather a repugnant notion in principle as, even with benign intent, it could lead to a postion where councils, MPs or MSPs could start to call the shots. Any reputable journalist owes their loyalty to the wider public.
On the point about leisure pages, well it isn't fair for me to comment on a paper I left 14 years ago. But in general terms what matters is whether something is printed - not where it is within a paper as long as it can be found. And the key word is NEWS. Local papers print things like court reports because people want to read them. It's all a matter of balance.
There may well come a point in the future where the web takes over from print. But we're nowhere near the point where the loss of a paid for local paper would be anything other than a serious economic, social and cultural blow.
And don't assume the web will always be free. Many big publishers are starting to realise there's a value to their content which is why the News International titles (Times, Sunday Times) are putting up paywalls.