by jamiemcivor » Sun Jun 26, 2011 11:24 am
At the risk of sounding like I'm a self-congratulatory media type, it's worth pointing out that it's no mean achievement that digital switchover has been achieved so smoothly.
As I said the other morning on GMS, if anyone had suggested five years ago that this would have happened they would have been accused of complacency bordering on arrogance.
Because the overwhelming majority of people switched voluntarily, it meant the effort could be focused on the elderly, potentially vulnerable and on people in areas (like Kintyre) where Freeview was not previously available.
There are some big lessons to learn from this for other public information campaigns or before anyone seriously attempts to make moves towards switching off FM radio. (Which is unlikely for several years, despite some stories you may read in the press.)
Incidentally, if you can get a decent analogue picture from Northern Ireland but can only get "Freeview Light" at the moment, you may find that you can get the full range of commercial channels once switchover happens across the North Channel in the second half of 2012. I also know of at least one person in Kirk Street who can get the full Freeview service (rather than just the BBC and the commercial public services) by pointing their aerial at Darvel rather than the local transmitter so some other people in the southern part of the town may be able to do this too. The beauty of digital is that you either get a perfect picture or nothing at all so as long as the signal reaches a certain strength everything looks fine even if the signal isn't really that strong. However a warning: if you use Darvel for ALL services you may find that the picture pixilates occasionally or freezes when atmospherics or whatever knock a relatively weak signal. The trick is to find a way of using Darvel for the extra channels but still using the local transmitter for BBC, STV, ITV and C4 services.