by Lyle from Dallas » Wed Jun 06, 2012 4:30 pm
Campbeltown has been on a downwards slither for many years.
At one time, possibly as little as one generation ago, you would have said the town and surrounding area's economy was really diverse, well-suited to its location, and relatively immune to minor fluctuations of fashion or whim. (In this scenario I've already discounted 'large-scale' tourism. This tailed off rapidly when cheap air flights made a couple of weeks in Torremolinos much more attractive than a caravan in Peninver - no offence etc. It really shouldn't be regarded as a corner stone of the town's income at present.)
You really had three major sources of income in Kintyre and Campbeltown: agriculture, fishing and defence. All three would have seemed then to be long-term strategic activities, well-balanced and independent of one another. Well, how wrong could a financial forecaster have been in the '70s?
First one European quota system after another hobbled the agriculture industry, fuel price rises escalated costs of all the goods, materials and equipment brought in and sent out, and the supermarkets (i.e. us, the consumers) got their deathgrip on the throat of a wounded business.
Fishing everywhere suffered from similar, perhaps even more ridiculous quotas. The competition between small local, arguably 'sustainable', boats and foreign marine vacuum cleaners was lost in the first round.
Finally who would ever have thought peace would break out? From one point-of-view we can be thankful that the Russian economy became so broke that it could no longer afford to be a super-power. From the other, selfish, point-of-view, Campbeltown needed these US dollars to keep pouring in to the local tills. The last thing that the town needed was that source of income to disappear as well.
For any small town to be hit by one of these problems would have been a setback. To get all three happening simultaneously over a short period of time is a potential economic killer. Look at who else was top of the list in the OP: Dunoon. They needed the dollars to stay afloat even more than Campbeltown.
If you're going to establish a sound economy based hundreds of miles away from potential customers, you either need a very high added-value product to overcome the cost of transport, or you need to get the customers to come to you. First up you'd say whisky was classic high added value stuff. Aim for the top of the market and try to make a massive margin on every bottle. Trouble there is while it may be local, appropriate, and all the other good things, it doesn't actually need many people to make it. It's not an economy-builder. Cheese is certainly higher added value than milk, but it's nowhere near as 'special' as whisky. The margins are much worse and it still doesn't employ many people. What other products/services would suit a remote location? Get your thinking caps on folks.
If customers come to you it must be because your service or function is so special as to be unique. There must be a good reason for people to travel in the first place. All the ideas of glass roofs, plant pots, benches, town centres, open air cafes etc are not reason enough to travel to Campbeltown. Frankly you can find these anywhere. No-one is coming to visit the Glass Roofs of Campbeltown. Once a visitor has come (for another purpose) these are all brilliant reinforcing ideas: they keep the attention level high, they surprise and delight the visitor and they add to the overall experience. But they're not enough in themselves. So once again, what services would get people to travel first of all? Golf? Certainly. Boating, yachting etc? Definitely, with the right infrastructure in place. Golfers and yachters have one other very attractive feature: high disposable incomes. Let them dispose of as much as they can under the glass roofs. Thinking caps once again, people. What could Campbeltown/Kintyre offer that would equal or better the very best that's available anywhere else? And be critical. None of this "the sunset from Westport is lovely" stuff.