by EMDEE » Wed Sep 24, 2008 8:49 pm
A bit wider than Kintyre, but this article appeared in today's Press and Journal:
Move for Argyll and Bute brand
Its whiskies are internationally renowned, it boasts world famous sailing waters and its myriad of island communities are widely acclaimed for their stunning scenery and wildlife.
But although home to so many places which are famous in their own right, the name Argyll and Bute is rarely associated with the many jewels in the crown.
Now plans are under way to change that and to establish a unique Argyll and Bute brand, and to market the area and the best it has to offer, from food and drink, to tourism, leisure and the arts.
Argyll and Bute Council is leading the move to establish the new brand, and Carys Wynn-Mellor, a member of the local authority team working on the project, said: “Argyll and Bute as an area is not generally recognised as a geographical entity.
Public perception by those outside the area readily identifies the Highlands and Islands, the Western Isles and the Northern Isles of Scotland, but does not perceive Argyll and Bute as part of that area. However, parts of Argyll and Bute are world famous in their own right. Islay is internationally renowned for whisky, Machrihanish for golf, Oban as the Gateway to the Isles, and Mull has recently raised its profile as a result of wide TV coverage of sea eagles”
Work on establishing the brand will take place over the next three years, with Argyll and Bute Community Planning Partnership playing a lead role in identifying key stakeholder groups. The proposed strategy and marketing activities will be in two phases. Phase one will focus on visitors and people the council would like to attract into the area, while phase two will focus on those who already live and work in Argyll and Bute.
Merda taurorum animas conturbit. Quidquid latine dictum sit, altum videtur